Isaac MajorFix the process
before you automate it.
I’m Isaac Major. I write about where AI meets the day-to-day reality of running a business, and what it takes to make it actually work.
What I keep coming back to
Principles / 02AI won’t replace your best people. It reveals how much of your business depends on what only they know.
A broken process doesn’t get better when you automate it. AI just scales the confusion faster.
Customers never experience your AI roadmap. They experience the missed follow-up and the bad handoff.
Writing
Everything →Notes on Simplicity
Simplicity isn't the absence of complexity. It's the result of understanding a problem well enough to solve it cleanly.
A Weekend with a Side Project
No stakeholders, no deadlines, no Jira tickets. Just you and a dumb idea that might turn into something.
Designing with Constraints
Limitations aren't obstacles to creativity. They're the structure that makes creativity possible.
Small Tools, Big Impact
The best developer tools do one thing well and get out of your way. A love letter to focused software.
Learning in Public
Writing about what you're learning is the fastest way to find out what you don't actually understand.
The Case for Static
Static sites aren't a step backwards. They're what you get when you take performance and simplicity seriously.
Building for the Long Term
The frameworks will change. The databases will change. What survives is the clarity of your thinking.
Isaac Major on Applied AI
A straight read for the leaders who have to make AI work in their teams. Real examples, honest about what does and doesn’t hold up. A few emails a month, no pitch.
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Salt Lake City, Utah
I’ve spent my career on the operating side of growth, scaling sales, customer experience, and outsourcing teams across global enterprises. Now I write about where AI meets that work.
From lean startups to global enterprises, I’ve seen what makes AI work inside a company and what makes it quietly stall. Usually it comes down to the process and the people who hold the operation together, not the model itself.