Isaac MajorFix the process
before you automate it.
I’m Isaac Major. I write about where AI meets the day-to-day reality of running a business, and what it takes to make it actually work.
What I keep coming back to
Principles / 02AI won’t replace your best people. It reveals how much of your business depends on what only they know.
Fix the process before you automate it. Automate a broken one and AI just scales the confusion faster.
Customers never experience your AI roadmap. They experience the missed defect and the bad handoff.
Writing
Everything →New writing is on the way.
Isaac Major on Applied AI
A straight read for the leaders who actually have to make AI work in their teams. Real examples, and honest about what does and doesn’t hold up. A few emails a month, no pitch.
Check your inbox to confirm. The first issue is coming soon.
Salt Lake City, Utah
I’ve spent my career on the operating side of growth, scaling sales, customer experience, and outsourcing teams across global enterprises. Now I write about where AI actually meets that work.
From lean startups to large enterprise deals, I’ve seen what makes AI actually work inside a company and what makes it quietly stall. Usually it comes down to the process and the people who hold the operation together, not the model itself.